Creating the Blueprint to Bring Social Media into Your Organization, part 2
From January - May, BMA Chicago will lead workshop participants through the maze of planning, executing and measuring social media in the marketing mix for a specific company. This workshop-style series will answer the hard questions no one has and give participants concrete take-aways. Sima Dahl, marketing consultant, social media strategist and personal branding expert, with over 20 years of corporate marketing experience will moderate the series.
In Part 1, we got to know our case study companies:
We learned how to identify their target markets and decide on the tools that will work, what the measures of success are, and determine what the social media team should look like.
About Sima Dahl
David Pittman, Social Media Strategist
IBM Information Management
Bernard & Company
About Wendy McCormick
Bob Egner, Vice President of Product Management and Global Marketing, EPiServer
About Bob Egner
Bob Egner is the Vice President of Product Management and Global Marketing at EPiServer. In this role, he is responsible for driving company growth through product strategy, executing marketing and communications initiatives. EPiServer creates software for digital marketing, online communication, and e-Commerce. One dimension of that product strategy includes creating “Brand Communities” through private social networks. Egner has put the concept to use by creating EPiServer World, a successul brand community dedicated to web developers who use and extend EPiServer software. Egner is a frequent contributor to digital marketing and e-Commerce publications and web sites including 1to1, Brandweek, Businessweek, DMNews, eCommerce Times, Marketing Daily, and MarketingProfs.
Here is a look at the rest of the dates and topics.
Dive into social media’s role in public relations – crisis, image, community building, media relations -as we host a joint event with PRSA.
You do not need to attend all the sessions but we encourage you to do so in order to get the maximum benefit and savings.
About Sima Dahl