Breakfast Seminar
Creating the Blueprint to Bring Social Media into Your Organization, part 2
From January - May, BMA Chicago will lead workshop participants through the maze of planning, executing and measuring social media in the marketing mix for a specific company. This workshop-style series will answer the hard questions no one has and give participants concrete take-aways. Sima Dahl, marketing consultant, social media strategist and personal branding expert, with over 20 years of corporate marketing experience will moderate the series.
In Part 1, we got to know our case study companies:
We learned how to identify their target markets and decide on the tools that will work, what the measures of success are, and determine what the social media team should look like.
In part 2, we’ll examine the psychology of content and learn the steps to creating usable content, see how our case study company can re-purpose content, lay out a plan and timetable and examine the tools available to make it happen.
Series Moderator
Sima Dahl, president and CEO
Parlay Communications
Parlay Communications
About Sima Dahl
Sima Dahl is a marketing consultant, keynote speaker and social media coach. Her company, Parlay Communications, is dedicated to helping professional service firms and individual rainmakers build their brand and generate leads. In addition, Sima provides sales training, keynote presentations and workshops on her Sway Factor system for networking in a digital age and she has a book by the same name due later this year. In addition to co-chairing the Chicago BMA social media committee, Sima serves on the board of the Chicago AMA and is a regular contributor to Marketing News Magazine and Social Media Marketing Magazine. She earned a BA in Communications from the University of Illinois at Champaign and an MBA with honors from DePaul University in Chicago.
About David Pittman
Although he now works for one of the largest technology corporations in the world, David Pittman has over 20 years of experience in marketing and public relations at small and mid-size companies. He has been profiled in the Wall Street Journal on how small companies can benefit from search engine marketing, and in the past year, his team has received awards in social media from the Business Marketing Association, B2B Marketing magazine and the Marketing Leadership Roundtable. In his current role, he sets the social media strategy for IBM’s Information Management portfolio, which includes some of IBM’s oldest and largest software and hardware brands.
Wendy McCormick, Director of Social Media
Bernard & Company
Bernard & Company
About Wendy McCormick
Her background includes writing business and marketing plans, building corporate identities and brand development. Including offline, print advertising, strategic planning, public relations, writing, customer research, brand establishment and creative services. Keeping an eye on the evolution of Marketing and the influence of the internet, Wendy shifted her focus to helping clients build and maintain their online presence. It is important to recognize the need for an active online presence that stays true to clients branding and long-term vision while increasing SEO. Keeping the client’s internet presence current while remaining true to their brand and focused on their niche in the ever changing world of social media can be challenging. With new social media tools and sites popping up at a rapid pace, it’s Wendy’s job to stay on-top of this, allowing our clients to remain focused on their products and business goals.
Bob Egner, Vice President of Product Management and Global Marketing, EPiServer
About Bob Egner
Bob Egner is the Vice President of Product Management and Global Marketing at EPiServer. In this role, he is responsible for driving company growth through product strategy, executing marketing and communications initiatives. EPiServer creates software for digital marketing, online communication, and e-Commerce. One dimension of that product strategy includes creating “Brand Communities” through private social networks. Egner has put the concept to use by creating EPiServer World, a successul brand community dedicated to web developers who use and extend EPiServer software. Egner is a frequent contributor to digital marketing and e-Commerce publications and web sites including 1to1, Brandweek, Businessweek, DMNews, eCommerce Times, Marketing Daily, and MarketingProfs.
Here is a look at the rest of the dates and topics.
March 16
We'll look at the law and how to avoid legal mistakes. We’ll come up with policies, rules and procedures for Ambir Technolgy and Source4's employees and community.
April 20
Dive into social media’s role in public relations – crisis, image, community building, media relations -as we host a joint event with PRSA.
Dive into social media’s role in public relations – crisis, image, community building, media relations -as we host a joint event with PRSA.
May 18
In May, the series will culminate with real measurement on the case study companies and how you can measure your own efforts.
You do not need to attend all the sessions but we encourage you to do so in order to get the maximum benefit and savings.
About Sima Dahl
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